Thursday, April 28, 2011

Filthy adverts

Shame of

Filthy adverts

BY A CORRESPONDENT

SEX literature and graphics advertising adult and young intimate relationships have stunned residents of Nakuru. According to sources, the immoral adverts are targeting young people in local colleges and other institutes of higher learning in the region.

Sources said that the advertisements in form of posters are posted at strategic positions where the target groups can receive them. The contents of the adverts simply ask whether one wishes for a “sugar mummy” or a “sugar daddy’ and provide a mobile phone number and a web site address.

The source said that the posters are pinned on trees and walls on streets where local college and university students often use and near local hostels. A comment on the face book read: Maze Naks kumeendelea siku hizi mpaka wase wana advertise ma sugar mummy na ma sugar daddy (Nakuru is so advanced that Sugar Mummies and Sugar Daddies are advertised)

Local colleges and University student leaders however, when contacted for comment condemned the development and called upon the local police to investigate the matter. The students’ leaders also urged the Nakuru Municipal Council to investigate the same matter.

According to the Local Government regulations, all advertisements made within the local authorities’ area must be certified. Posters must bear a stamp while road shows and signboards must have a license.

It is however unethical according to communication principles to carry out an immoral or an anti-social advertisement campaign. On the other hand pimping is an illegal practice in many countries in the world including Kenya .

This however comes in the wake where many parents in the country are a worried lot about the sex behaviors of their children in secondary schools, colleges and universities.

Many cases of unwanted pregnancies and contraction of sexually transmitted diseases is a trend that is worrying among teenagers in the country. In most public Universities in the country, the number of student mothers is increasing a fact that has caused an alarm with University authorities.

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